Well, duh...

But here's the thing. Readers don't go to publisher's websites. And publishers are doing themselves a marketing disservice by encouraging them to. It's counterintuitive to how readers shop. Publishers have a short memory, what happened to all those hundreds of thousands of dollars they spent on their websites in the hopes they'd get readers coming to see what was new there instead of going to Amazon?

MJ Rose talks about what's wrong with how book publishers plan to use Podcasting. As usual, she's dead-on.